Marketing Manager (REF190513)

  • Marketing
  • Events
  • Posted 2 months ago

£30,000-40,000 + benefits

The Marketing Manager plays a critical role in the timely and successful execution of this company’s event and media marketing strategies, communications and activities. The ideal candidate is a digital native, possessing outstanding organisational and communication skills; impeccable attention to detail; excellent customer/delegate acquisition skills; and enthusiasm for the global travel and hospitality industry.

Knowledge of email marketing systems, social media, lead generation, event marketing, and digital advertising are required.

Key responsibilities include:

  • Assist Marketing Director in maintaining the day-to-day marketing efforts of the global portfolio of events.
  • Traffic strategic marketing campaigns that drive event revenue through sponsorship marketing and delegate acquisition. Manage the execution of promotional email campaigns to ensure successful delivery.
  • Weekly reporting on all digital channel analytics (email, social, web).
  • Create marketing calendars and traffic creative assets through the workflow and approval process.
  • Work with designers to create effective sales collateral and lead generation programs.
  • Leverage content marketing via our editorial assets to increase awareness and interest in our events.
  • Meet constant deadlines for events and media.
  • Support event directors and sales teams in developing targeted sales materials and presentations.
  • Assist in results reporting, trafficking of projects, and budget tracking.
  • Interact with external vendors and internal clients to ensure deadlines and requirements are met.
  • Assist in creating and implementing the marketing and public relations plan for all events; includes representing each event to the media and the exhibitors; prepares site proposals and recommendations for review.
  • Compile and maintain monthly statistical reports on the performance of events within the group, generate custom reports from the sales automation system and other in-house resources.
  • Provide support in advertiser/agency, staff and editorial comp list maintenance.
  • Maintain a monthly competitive tracking report on related events as assigned by Marketing Director.

The candidate should have:

  • Minimum 3 year’s event marketing experience
  • Bachelor’s degree in a related field
  • Experience in MS Office (including Word, Excel, and PowerPoint)
  • Proficiency in database software and email service providers, preferably Sales Force and Marketo. Marketing automation experience preferred.
  • Knowledge of Adobe or Quark a plus
  • Must have a demonstrated ability to work independently, communicate effectively in both written and verbal form, and possess a high degree of organisational and detail and creativity-oriented skills.
  • Exceptional time management skills and the ability to handle multiple projects with hard deadlines.