Sales Manager (REF180913)


This role would be working as Sales Manager on a launch event. The role would be a combination of new business development and account management, selling globally.

It is a perfect role for a hard-working, ambitious, driven sales professional who is happy to conduct sales over the phone and via email, as well as travelling the world: conducting face to face meetings, attending competitor trade shows and scheduling business development road trips.

Specific expectations for the role:

  1. Purpose of the role, key deliverables, and responsibilities:
  • In charge of updating and extending prospects database and delivering sales objectives, based on a proposed commercial plan using market knowledge of designated sector (competitive events, trends, innovations, key stakeholders, media…) led by Event Manager. Feed marketing with needs.
  • Build sustainable relationships with exhibitors (incl. face to face) to improve market knowledge retention ratio, selling sponsoring and value-added services.
  • Global travel to see customers, competitive tradeshows and generation of new business.
  • Responsible for the administration of potential and confirmed exhibitors in the CRM system and subsequent paperwork once a deal has been made.
  • Responsible for achieving sales targets, both individual and as a team.
  • Responsible for providing content for the Critical Sales Paths (CSP), Retention Reports and Booked Exhibitor Lists.
  • Responsible for working cohesively and as a team alongside two other sales staff.
  1. Three performance indicators: “How would you describe an outstanding performance in this role?”
  • Exceed sales objectives and targets, growing accounts and generating new business.
  • Make 40+ calls a day with 16 successful interactions with customers each day.
  • Hitting sponsorship targets for each event.
  1. Three expected deliverables by the end of the first three months
  • Understand the market: main challenges and trends of the sector, industry value chain and key players.
  • Be able to use the CRM system and maintain a steady work tempo (+ 40 calls per day + 16 successful interactions per day).
  • Meet the key stakeholders (internal and external) and start to be receiving signed contracts (minimum 2 units (18sqm) a week).

The candidate should have:

  • Specific exhibition industry knowledge (probably 2 to 7 years) in different domains.
  • 3 to 5 years’ experience in a commercial role/s.
  • Marketing experience is a plus.
  • Market knowledge/affinity and existing network in the sector is a plus.
  • Ideally bachelor degree or equivalent experience.
  • Commercial and negotiation skills.
  • Resilience, being customer-minded, being results driven, having passion.
  • Further languages are a bonus.